Victoria BC wins national Hotel Satisfaction Index award


With an HSI score of 129, Victoria, B.C. was rated best travel destination in all of Canada. According to a study recently completed by ReservationCounter, a leading online travel agency and recognized leader in hospitality research studies, Victoria scored the best rating in the Hotel Satisfaction Index ™ (HSI).

The HSI survey gathered data from the upcoming winter period of 2015 by analyzing four weekends: February 13 – 14, February 20 – 21, March 13 – 14, and March 20 – 21. The HSI study is calculated by factoring three main components of all hotels within a 12 mile radius from each city center. The factors are hotel star rating, guest rating, and price per night, with slight weighting given to guest rating score. The HSI rating determines the “best bang for your buck” and recognizes cities for their efforts to satisfy consumers in travel and tourism by offering real value.

Hotels in Victoria had an average guest rating of 3.9 / 5.0, better than the national average of 3.8 / 5.0.  Hotel prices in Victoria were $83.54 per night compared to the Canadian national average of $98.54 / night, a positive variance of 15 percent.  The average guest rating for hotels in Victoria was 3.9 compared to the national average guest rating of 3.8.  Travelers are happier with their stay in Victoria than they are at any other travel destination in Canada driven by lower cost, higher star rating, and better than average guest rating scores, according to the HSI algorithm.  Managing Director Rob Bruce of ReservationCounter stated, “The pleasant climate, combined with its decadent, serene style sets the atmosphere for a relaxing vacation. No doubt these elements contribute to its high consumer satisfaction rating.”

Fairmont Empress Hotel

Brampton, Ontario came in second with an HSI score of 123.   Coming in third is Langley, B.C. Rated high on the HSI index primarily due to lower hotel prices at $79.41, and better than average guest rating score (3.9), offset by lower than average hotel star ratings (2.5). The town of Chatham-Kent, Ontario had the lowest average hotel prices ($73.79) and the lowest average hotel star rating (2.2) of all Canadian cities analyzed.

Regarding Victoria’s recognition, Trevor Long, Director of Hospitality and Tourism for Reservation Counter, noted, “Victoria is well deserving of this award. There are many independent factors that draw travelers to the area every year. The famous rustic and Victorian-style buildings make for a very vibrant scene. The coastline views as well as the whale watching are world class so I’m glad to see them receive the national recognition. The real difference maker is when an area has a lot to offer travel-wise as well as outstanding hospitality services. The HSI award speaks for itself and it definitely went to a worthy spot.”


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